![]() Markzware: Do you provide your customers with any guideline on preferred file formats and instructions on how to set up their content files so that they’re easier to process through prepress-and ultimately to print? We prefer to receive PDF files ready to go to press, but most clients do not know how to create a PDF. Matthews: We mostly get Publisher files from clients that are at home designers. Markzware: I would imagine that you see a lot of different file formats coming into the shop-folks bringing you content that’s been created in everything from Photoshop and InDesign to Microsoft Word and old versions of PageMaker, correct? What types of file formats are most popular? And what types of file formats do you prefer to receive if at all possible? That is how we get new customers, good word from existing customers. Our shop is mostly known for customer service. Matthews: Our most popular are brochures and business cards. Out of all of your services, which tends to be the most popular print products you offer? Similarly, is the company known for any particular specialty? Marzkware: Progressive Printing offers a wide range of commercial print project-from brochures to business cards, posters to postcards. Matthews: About 60% of our clients are in the Martinsburg area. Markzware: Is Progressive Printing’s clientele mostly local to the Martinsburg area? Or does your client base extend beyond the local market? ![]() ![]() Markzware followed up with Matthews some months later to find out how the application had helped solve some of the conversion problems he’d been facing when dealing with Microsoft Publisher files, and he was gracious to share his thoughts: Long plagued by Microsoft Publisher files submitted by a typical (in the commercial print world) customer base that’s ill-equipped and uneducated in the process of preparing digital content for print, Matthews discovered Markzware’s PUB2ID plug-in. Dave Matthews heads up the prepress department at Progressive Printing, a Martinsburg, WV commercial printing facility. ![]()
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